Why MailChimp is best for beginners
This is not a paid or sponsored post. I simply believe in MailChimp for webpreneurs who are just starting out or who want to simplify their workflows.
I started using MailChimp many years ago when I was a lifestyle blogger. At first, I didn't love it, but I couldn't rationalize going elsewhere when MailChimp was free! Plus, they're based here in Atlanta, Georgia so I feel an extra sense of kindred to them. However, over the years, they've continued to improved their service for their users. What used to be paid has now switched to the free accounts. How many companies do that?! Not many! They're rationale for making advanced features free is simply: "At MailChimp, our mission has always been to help small businesses grow by democratizing powerful marketing tools that are often reserved for large enterprises."
Well, I'm sold.
Now, let's dive into more reasons MailChimp is a great option, particularly for beginners.
I don't care who you are, free is an awesome thing. Saving money where you can is so important so you can invest in what matters. Now, the "Forever Free" plan does have the following limitations: it is for accounts with up to 2,000 subscribers and sending up to 12,000 emails a month. But that can go a long way for many.
Included for everyone, whether you are a free or paid plan, is automated email marketing campaigns. Automated emails are sent based on triggers that you establish such as "send email Welcome! immediately after a new subscriber joins."
Hint: This is great for sending lead magnets instantly to your followers.
MailChimp recently updated the look of their design process as well as the look and features of their pop-up forms so you can have nice and fancy website pop-ups for free. Now you don't have to use another product to do get pop-ups on your site (e.g. MailMunch, Sumo, LeadPages). I like a lot of those services myself, but keeping things as simple as possible can be incredibly helpful for newer webpreneurs who don't need to be scrambling all over the internet. MailChimp is now doing it all for you.
mailchimp is a top dog for integrations
MailChimp is consistently the main email marketing client that connects to everything seamlessly.
The other clients -- like ActiveCampaign, ConvertKit, InfusionSoft, and MailerLite -- require a good bit more "tinkering" and workarounds in order to have the software work on your website, like using webhooks or Zapier/IFTTT integrations.
MailChimp basically makes it as easy as 1, 2, go. (Versus 1, 2, 3, 4, 5, and go.)
MailChimp has a smartphone app
Others might have smartphone apps, but not all of them. It's really nice and convenient to have an on-the-go smartphone app instead of having to check in on your computer or via the phone browser that isn't mobile-responsive.
You can check in on how your latest campaign did at the touch of your fingertips. Trends and statistics like this can be really helpful as you are trying to learn how to nail down your email marketing strategy.
A/B testing, also called split testing, is when you basically do a market research on a piece of content to see which one performs best. This is a major concept all over the place, but for email marketing MailChimp does this pretty easily for you. You can split test a headline or an entire email. You provide the options, MailChimp will deliver it to a small part of your email list and gather data on which of the options did the best. It will then send the most successful option out to the rest of your email list. Some A/B testing isn't free, but at a minimum you can split test your headline to try and get the most email opens possible. Learn more about MailChimp's A/B testing.