I love Squarespace. I work a lot with other website builders, but Squarespace is my favorite. It's a happy medium between the others providing a closed-source, high-quality system for DIY website builders.
But, that doesn't mean only smaller scale businesses use Squarespace. While WordPress might be the main name out there, companies like Pixar Animation Studios, Fast Company, Lyft and Sophia Amoruso's #GirlBoss all use Squarespace.
Let's dive into the reasons Squarespace IS for you:
1. You will be blogging
WordPress and Squarespace are my top two recommendations if you will be blogging due to how much better than blogging options are on the back-end. If this sounds technical, let me explain a little bit for you:
Blogging is a marketing tool. That means you need to use it with a marketing and technical mindset. Search engine optimization (SEO) is critical and the ability to use plugins or features that help with your SEO is non-negotiable. Plus, the more features you have for blogging, the better it will be to organize on your website.
2. You will be DIY-ing at least some of it
You may not be interested in getting the system set up at the beginning (because there is a good bit of a learning curve), but you do want to be able to know what you're doing when it is time for maintenance mode. Once you get past the initial slightly overwhelming learning curve, it becomes a no-brainer and is actually quite foolproof to use.
3. You want frustration-free packaging
Squarespace is a closed-source platform. I compare Squarespace to the Apple iPhone and WordPress to Android phones as WordPress is open-sourced. Closed-source means that the platform is closed to third-party developers and the main development is all done in-house. This means all the bugs and issues are solved by Squarespace, all the themes are developed by Squarespace, and you get 24/7 support from Squarespace.
While Wix and Weebly have a more user-friendly dashboard with drag-and-drop editing, Squarespace's dashboard, organization, and functionality is still superior to that of WordPress causes much less of the "overwhelm."
Here are the three reasons Squarespace isn't for you:
1. Money is not an issue upfront
Then hire a designer, give them your credit card, and let them use WordPress to build a fantastic website for you... and probably manage it for you as well.
But do know, Squarespace can most likely do the same thing or at least a version of it for you.
2. You want something simple
Although Squarespace can do simple websites without any problem, I actually highly recommend Wix for the websites that want to be DIY from scratch just for a landing page they may or may not update every month or so.
Also, WordPress is the opposite of fuss-free and simple because it is open-sourced and requires logging in at least once a week just to update the plugins.
3. You need more advanced functionality
At this time, Squarespace has limited advanced functionality and limited manipulation of coding. This is where WordPress shines. For many, the beginner-to-intermediate options is all a business or brand might need and therefore Squarespace still suits them; but for those that need to be able to have 100% control over backend and technicalities, then Squarespace is not the way to go.